Literary Prizes
Vanity book awards
Want to win some props for your masterpiece? We can do that -- for a price
The National Book Foundation will present its annual National Book Awards in downtown Manhattan Wednesday night, at a gala event in the glittering, Greek-revival setting of Cipriani Wall Street. The ceremony’s organizers labor mightily to bring glamour to a notoriously dowdy industry, and no doubt the evening will be thrilling for both nominees and winners.
Literary awards are more than just ego boosts these days. As the critic James Wood observed a few years back, “prizes are the new reviews,” the means by which many people now decide which books to buy, when they bother to buy books at all. There are some 400,000 titles published per year in the U.S. alone — one new book every minute and a half — according to Bowker, a company providing information services to the industry, and there are fewer people with the time and inclination to read them. If you only read, for example, about five novels per year (a near-heroic feat of literacy for the average American), you could limit yourself to just the winners of the NBA, the Pulitzer, the National Book Critics Circle, the Booker Prize and then, oh, a Hugo or Edgar winner — or even a backlist title by that year’s Nobel Prize winner. You’d never have to lower your sights to anything unlaureled by a major award.
On the other hand, if you’ve just self-published a book on parrot keeping or your theories on how the world could be better run (a favorite topic of retired gentlemen), what can you do? If you weren’t able to find a publisher who wanted it, you can also expect to be routinely disqualified for review in the general media and, above all, for prizes. Yet have no fear, you Cinderellas of the publishing game, because (to nab a line from someone else’s promotional campaign) there’s an app for that.
An e-mail press release for a book crossed my desk not long ago, prominently garnished with a large medallion proclaiming it a winner of “The National Best Books 2009 Awards.” For a moment, I misread that as “National Book Award,” and did a double take, which is surely what whoever came up with that name intended. Curiosity about the National Best Books 2009 Awards led me to the Web site for USA Book News, produced by an outfit called JPX Media, which claims offices in Los Angeles and New York.
USA Book News is essentially a roll of press releases, featuring reproductions of the covers of relatively new books, accompanied by their flap copy and links to author Web sites. It’s a somewhat random mix of titles, ranging from the very high profile, such as Dan Brown’s “The Lost Symbol,” to the solid mid-list, like a new biography of Clint Eastwood, all from established publishers. Any self-published author would be pleased to see his or her book in this respectable company, although the company itself would be oblivious to the fact. “I have never heard of this site, was not asked; nor was I informed that my book was listed there,” Shel Israel, author of “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods,” replied to my e-mail inquiry. To the extent that any mention might help an author, he’s pleased to be included, but “I have no evidence that this listing has helped me in sales.”
Why bother to set up a Web site regurgitating cover art and promo copy that anybody can find on Amazon.com? The answer, of course, lies in the National Best Books 2009 Awards, a contest that features no fewer than “150 active categories,” including three subcategories of “Animals/Pets” and 13 subcategories of business books. There’s a prize for the best children’s book on the theme of “Mind/Body/Spirit” and for the best history of media and entertainment. By all indications (JPX Media did not respond to phone calls requesting information), everyone who enters in any category winds up listed as a “finalist,” and some categories are so specific (“Mythology & Folklore”) that they have only one entry.
Best of all, as USABN’s Web site freely promises, “the National Best Books Awards are the ONLY Awards Program in the nation that offers direct coverage to the book buying public for every entry.” Like the Special Olympics, this is a competition that everybody wins. If you enter the 2010 contest by the end of this year, they’ll even throw in a “six-month full-color listing on USABookNews.com,” which is “valued at $1500.00!” despite the fact that none of the publishers whose books are listed there now seem to have paid for this service or even to be aware that it’s been provided.
Every winner and finalist — i.e., everyone who enters — can purchase gold medal-style stickers announcing the fact, which can then be slapped on the cover of the book, making it look deceptively similar to books that have won legitimate prizes like the Newbery Medal. The fee for all this is $69 (about what you’d pay to nominate your book for the National Book Awards or the Pulitzer), though you do have to pay it for each category you wish to enter; if, say, you want to send in your children’s book about Mind/Body/Spirit issues in the history of the media, you’d have to pay $138 to enter it in both categories.
That’s still not much cash to shell out for a bogus award that will impress those friends and relatives who haven’t heard of the National Book Awards in the first place and will perhaps even (briefly) deceive the few who have. Yet with 150 categories, the takings do add up. A press release for the National Best Books 2009 Awards claims “500 winners and finalists,” which comes to the nonshabby sum of $34,500 (and that’s before whatever markup they get on the stickers) — not bad for the cost of setting up a basic Web site with content that can be cut and pasted from the Web in an afternoon or two. Nowhere on USA Book News does it say who, if anyone, actually reads the books submitted to the awards; presumably, the winners could be chosen at random.
In short, the National Best Books Awards are vanity book awards, a new twist in the age-old practice of profiting off the dreams of aspiring writers. Ironically, real awards like the NBAs may not be that much better at selling books than the NBBAs. As publishing maven Michael Cader recently told the Wall Street Journal, the fiction nominees for the NBA “tend to be as a group not commercially successful, and the act of being nominated spurs modest commercial interest but tends not to drive sales in any significant quantity.”
It’s quite possible that someone who wins an NBA tonight will have earned less in royalties from his or her book than JPX Media will make by running a fake-out of the NBAs. There’s simply more money in selling services to would-be writers than there is in selling actual books to readers, since the former are rapidly coming to outnumber the latter. And that, certainly, is nothing to celebrate.
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
What makes a book great?
Arguments over literary prizes at home and abroad show how little we agree on what constitutes great literature
What is the purpose of literary prizes and how do we determine the excellence of a book? Those two questions have been cropping up a lot lately, from discussion of the National Book Award in the U.S. to the unfolding kerfuffle over the Booker Prize in the U.K.
Booksellers often say that the Booker has more credibility with American readers than the NBA, citing a track record that includes Yann Martel’s “Life of Pi,” Hilary Mantel’s “Wolf Hall,” Arundhati Roy’s “The God of Small Things” and A.S. Byatt’s “Possession” as titles introduced to an enthusiastic stateside readership during the prize’s 43-year history. Chosen by a panel with varied backgrounds (scholars, novelists, critics, booksellers and the occasional broadcaster), the Booker shortlist tends to be a blend of acclaimed and relatively undiscovered works that many Britons (and quite a few Americans) make a habit of reading in its entirety.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
How the National Book Awards made themselves irrelevant
A once-influential literary prize is now the Newbery Medal for adults: Good for you whether you like it or not
The short lists for the National Book Awards were announced in Portland, Ore., on Wednesday, with the annual ritual head-scratching following closely behind. As usual, it was the fiction list that provoked the most comment; it’s an assortment of low-profile and/or small-press offerings, with the exception of Tea Obrecht’s bestselling debut, “The Tiger’s Wife.”
Over the next day or two, expect to see observers pointing out the absence of two widely praised fall novels — “The Art of Fielding” by Chad Harbach and “The Marriage Plot” by Jeffrey Eugenides — and the fact that four of the five shortlisted titles are by women. (Those with longer memories will hearken back to the much-discussed all-female short list of 2004.) However, two prominent new novels by women, Ann Patchett’s “State of Wonder” and Amy Waldman’s “The Submission,” were passed over, as well.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Poet Tomas Transtromer wins Nobel in literature
The surrealist poet has been called one of the most important Scandinavian writers since World War II
The 2011 Nobel Prize in literature was awarded Thursday to Tomas Transtromer, a Swedish poet whose surrealistic works about the mysteries of the human mind won him acclaim as one of the most important Scandinavian writers since World War II.
The Swedish Academy said it recognized the 80-year-old poet “because, through his condensed, translucent images, he gives us fresh access to reality.”
In 1990, Transtromer suffered a stroke, which left him half-paralyzed and unable to speak, but he continued to write and published a collection of poems — “The Great Enigma” — in 2004.
Continue Reading ClosePassing on Philip Roth
So why is every female who dislikes his novels accused of political correctness?
Philip Roth and Carmen Callil (inset) Last week, Carmen Callil resigned as a judge for the Man Booker International Prize because she disagreed with the other two judges’ choice for the winner: Philip Roth. The prize, which is awarded every two years, commends a single author for a body of work making an “overall contribution to fiction on the world stage.” When she announced her departure, Callil was reported saying of Roth that she didn’t “rate him as a writer at all” and that “he goes on and on and on about the same subject in almost every single book. It’s as though he’s sitting on your face and you can’t breathe.”
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
2011 Pulitzer winners in journalism and arts
The New York Times and Los Angeles Times each snag two prizes; Jennifer Egan wins for fiction
The 2011 Pulitzer Prize winners and finalists, with comments from judges:
JOURNALISM
Public service: The Los Angeles Times for its exposure of corruption in the small California city of Bell, where officials tapped the treasury to pay themselves exorbitant salaries, resulting in arrests and reforms. Finalists: Bloomberg News for the work of Daniel Golden, John Hechinger and John Lauerman revealing how some for-profit colleges exploited low-income students, leading to a federal crackdown on a multi-billion-dollar industry; and The New York Times for the work of Alan Schwarz in illuminating the peril of concussions in football and other sports, spurring a national discussion and a re-examination of helmets and of medical and coaching practices.
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