Readers and Reading
Hideous fonts may boost reading comprehension
Comic Sans, Papyrus and other unattractive options could win the last laugh in the typeface wars
On the subject of fonts (or, typefaces, to use the more technically accurate term), feelings often run high. People have their favorites, for reasons both practical and sentimental. The story of how Helvetica became the preeminent typeface of our times has inspired a documentary film, while loathing of Comic Sans has prompted what can only be called a typographical jihad. A surprising number of older authors name Courier as the font they prefer to write in because it resembles the characters of a typewriter and therefore kindly suggests that the current draft is still available for improvement. But surely everyone can agree that a good typeface is easy to read, right?
Not so. A recent study out of Princeton, and brought to wider attention by Jonah Lehrer at Wired.com, suggests that ugly, irregular fonts can boost the amount of information readers retain from a text, while easy-to-read type is more likely to just sort of slide out of their minds. The study, titled “Fortune Favors the Bold (and the Italicized): Effects of Disfluency on Educational Outcomes,” found that people remembered more from worksheets and PowerPoint presentations when they were composed in a hot mess of hated fonts like Monotype Corsiva, Haettenshweiler and the dreaded Comic Sans Italic.
The hypothesis is that the added difficulty in reading these texts forces more cognitive engagement, which leads to greater comprehension. While we naturally think that we learn better from texts that are pleasant and easy to read, the opposite may be the case. For Lehrer, who admits to loving his Kindle but also to worrying that it makes “the act of reading a little bit too easy,” this is an ominous sign.
For type buffs it’s even worse. E-readers have already obliterated the careful choices designers make when deciding to set a novel in Minion or a history book in Caslon Old Face. As with Henry Ford’s Model T (available in any color you want, as long as it’s black), Kindle books are invariably set in PMN Caecilia. The Nook and iBook apps on my iPad offer a choice of five and six fonts, respectively, but on the off-chance that the designer of the print edition chooses one of these, the text will still be “flowed” onto its digital pages in an ad hoc fashion and sized according to my personal preferences.
Even for a typography ignoramus such as myself (a friend recently asked about the typeface my own book was set in and I had to admit I’ve forgotten what it’s called), this seems a sad state of affairs. Only one of the dozen fonts available in the three major e-book formats makes the list of the top 10 typefaces used by award-winning book designers (that would be New Baskerville), so how good can they be? On the other hand, the critic and author Lev Grossman might rejoice to learn this, since prize-winning designers seem to be partial to Garamond, a font he has reviled at length for its “empty, self-indulgent quirkiness.” He could make the digital switch and never have to read Garamond again!
It’s safe to say that once computers made a variety of fonts available to the average user, many, many more people were encouraged to take an interest in — and positions on — typography. The result seems to have encouraged more hatred that adoration. Does anyone love, say, Palatino as much as they despise Comic Sans? Does anyone go on as long in praise of Georgia as they will rant against Papyrus or Bradley Hand?
The utilitarian nature of fonts means that the good ones get used a lot and as a result seem commonplace rather than wondrous. How clever the Edwardian bookbinder Thomas Cobden-Sanderson was when, in order to prevent his beloved Doves Type (designed by Emery Walker and used to set the exquisite Doves Press Bible in 1902) from being squandered on lesser books after his death, he threw all of the hand-cut type off the Hammersmith Bridge into the Thames River. Now the fabled Doves Type seems not just beautiful, but also precious because of its rarity.
Well, if the Princeton researchers are correct, perhaps all beautiful type will soon become rare, as readers buckle up for bumpy rides through texts set in Arial or Brush Script (or both!), to optimize them for maximum information retention. In time, hideous fonts could become so familiar that we start to find them easy to read, and lines set in elegant New Century Schoolbook will come to seem jarring. Let’s hope that, in the meantime, all the typographers don’t throw themselves off the Hammersmith Bridge.
Further reading
“Fortune Favors the Bold (and the Italicized): Effects of Disfluency on Educational Outcomes” by Connor Diemand-Yauman, Daniel M. Oppenheimer and Erikka B. Vaughan: The original Princeton study of the effects of ugly typesetting on comprehension
Jonah Lehrer in Wired.com on the Princeton study and the perils of too-easy reading
Top Ten Typefaces Used by Book Design Winners from the FontFeed
Authors tell Slate.com about their favorite typefaces
Five fonts we never want to read again, from Flavorwire
The first page of the Doves Press Bible
ban comic sans A website devoted to eradicating the world’s most hated font
Type Matters: A page of delightful short videos about book designers, authors and fonts, from Penguin
Font Fight: A video in which personifications of common fonts duke it out in a warehouse, from CollegeHumor
Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Reading, revolutionized
A poet/book artist and a programmer team up to create a book that unites the traditional and the electronic
(Credit: via Between Page and Screen)
“Between Page and Screen,” a groundbreaking collaboration between poet and book artist Amaranth Borsuk and programmer Brad Bouse, is truly a first: a book that only can be read when simultaneously using a codex book and a computer’s webcam. When placed in front of a webcam, the black shapes printed on the pages, sans words, trigger animated text on the screen, revealing a correspondence between characters P and S.
Stories don’t need morals or messages
A "stupid" test shows that the Puritan ethic lives on. Why do we insist on learning lessons from the books we read?
(Credit: iStockphoto/Yayayoyo via Shutterstock) What is the purpose of reading stories, especially made-up stories? That’s the question lurking behind a recent posting to the New York Times’ education blog, SchoolBook. Ann Stone and Jeff Nichols, the parents of twins, wrote about taking their kids’ third-grade English Language Arts test with some friends as a party game on New Year’s Eve. The group read an inane little story about tiger cubs learning to tear bark off logs, but, to their surprise, couldn’t agree on a single answer to the multiple choice question that followed: “What is this story mostly about?”
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
Reader responses: Books you want banned
On Wednesday, we asked which books you think kids should never have to read in school. Here's what you said
Earlier this week, Laura Miller and other Salon writers weighed in on books they’d like to see banned from school reading lists — from “Lord of the Flies” (“Is it pure sadism [that makes teachers assign that book]?” asked Andrew O’Hehir) to “Ivanhoe,” which went a fair way toward dulling Life editor Sarah Hepola’s enthusiasm for high school English.
Continue Reading CloseEmma Mustich is a Salon contributor. Follow her on Twitter: @emustich. More Emma Mustich.
What did you really read this summer?
As August ends, Arthur Phillips, Laura Hillenbrand, Lev Grossman and others reveal their reading records to Salon
For readers, summer often starts with grand ambition. This will be the year we really tackle Roberto Bolaño or David Foster Wallace; it will be the summer of nothing but lemonade and Alice Munro. Or perhaps we’ll educate ourselves by delving deep into accounts of the financial crisis or the war on terror. Then the days turn lazy and even the most sincere intentions wilt in the heat.
With September looming, we thought it would be a good time to check in with some of our favorite authors — and some of the writers you’re likely to be reading this fall — to see what they really read this summer. Click through the following slide show to see what they had to say.
Emma Mustich is a Salon contributor. Follow her on Twitter: @emustich. More Emma Mustich.
Can a computer ever give good book recommendations?
The latest and most ambitious attempt to turn literary taste into an algorithm
Recommending books is an art, replete with mysteries and moments of inexplicable grace. When I wrote about the topic last year, John Warner — sometime “Biblioracle” at the website the Morning News — reminisced happily about the time he “went out on a limb and recommended ‘Gravity’s Rainbow,’ and the person said it ‘changed my life.’”
The occasional triumph (and perhaps only a fellow recommender will appreciate just how sweet such instances can be) are inevitably balanced out by mortifying failures. Though it was over a decade ago, I’ll never forget the time a friend chewed me out for suggesting she read Louise Erdrich’s “The Beet Queen.” It seemed the perfect choice after I’d ruminated on all the other novels she said she’d liked, but she complained that Erdrich’s women characters were all “victims” who refused to do anything to improve their lot.
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Laura Miller is a senior writer for Salon. She is the author of "The Magician's Book: A Skeptic's Adventures in Narnia" and has a Web site, magiciansbook.com. More Laura Miller.
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